Monogram's brief
Monogram is a luxury ready-to-wear resale brand. Monogram asked us to refresh its visual identity and better position itself in the field of new technologies (AI, W3, etc). As part of a competition over a few days and with the support of Brand Studio, my team and I proposed the following solution.
Presentation of the concept
Here is the presentation video of the different universes and the new artistic direction of the Monogram brand.
Creating landscapes with Midjourney
Creation of landscapes via Midjourney, using the information from the brands: their values, their histories, their manufacturing locations. This data allowed us to formulate a prompt and thus create imaginary and unique landscapes associated with Monogram's products.
Cartier
Hermès
Louis Vuitton
Apoc
Regular
White
#FAF9F7
Beige
#FAEDDC
Light green
#E7FFA4
Dark red
#7B1212
Dark
#181717